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If there’s been one strong sliver of sunshine among the many darkness of the final two lockdown-littered years, it’s that motorbike gross sales have gone via the roof, posting year-over-year will increase the likes of which we haven’t seen in additional than a decade. Pandemic-fueled uncertainties proceed to push individuals outside, and as we all know, two-wheeled fans don’t want a lot urging to hit the street or path anyway, therefore the renewed—or in some circumstances, newfound—enthusiasm. The direct beneficiaries have been the massive OEMs, and you’ll rely BMW amongst them: The agency’s Motorrad division has introduced its greatest gross sales 12 months ever for 2021. It’s a lift fueled largely by BMW’s R 1250 GS enduros, but in addition by the brand new R 18 cruiser household, primarily based on BMW’s inside gross sales information.
Associated: 2021 BMW R 18 First Experience Evaluate
In keeping with BMW’s numbers, gross sales of its bikes and scooters totaled 194,261 models worldwide in 2021, which provides as much as a wholesome 14.8 % enhance over the earlier 12 months’s 169,272 models.
Not surprisingly, the European numbers remained sturdy, with Spain, France, and Italy all posting double-digit will increase, whereas within the US, issues have been even rosier, with a 32.1 % development price over final 12 months and a complete of 16,030 models offered. And let’s not neglect India, which was up a whopping 102 % over the earlier 12 months! (To place it in context, that’s simply 5,191 models for the complete nation.)
So which fashions are driving the gross sales? Not surprisingly, Motorrad’s perennially bestselling enduros are on the prime of the listing, with the R 1250 GS and GS Journey alone racking up 60,000 models offered (worldwide). However BMW says the 4 new R 18 cruisers and the R 1250 RT performed a big half within the gross sales enhance as nicely, combining for greater than half of the almost 200,000 two-wheelers offered in 2021.
That is in all probability place to reiterate that the R 18 Transcontinental and R 18 B have been added as new variants for the 2022 mannequin 12 months, making 4 variations within the collection: the lower-spec, extra conventional R 18 and R 18 Traditional cruisers, with the R 18 B bagger and the absolutely dressed R 18 Transcontinental topping the vary.
In mild of the brand new information, Dr. Markus Schramm, head of BMW Motorrad, was fast to supply some celebratory vibes—albeit in usually understated German trend: “The truth that we managed to complete 2021 with this unbelievable end result…makes me extremely proud. It’s exactly in instances of disaster the place you’ll be able to see how nicely a staff sticks collectively.”
As for forward-looking statements, Schramm was likewise circumspect:
“…we begin the 12 months with what is certain to be the strongest product providing ever. Our 4 cruiser fashions from the R 18 household are coming into their first full 12 months of gross sales collectively. We’ve loads deliberate for the second half of 2022, so…quite a lot of surprises.”
May one other riff on the R 18 be within the works? An electrically powered tourer maybe? Given Bavaria’s propensity for brand new mannequin leaks, we’ll know quickly sufficient.
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