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Regardless of the provision scarcity and worldwide pandemic-related difficulties throughout the gross sales crew, Ducati has reported document income and working income for 2021.
This information follows Ducati’s January studies of document bike gross sales, with the VW Group-owned producer claiming 59,447 bikes offered worldwide, a 24 p.c enhance over 2020 (48,042) and 12 p.c over 2019 (53,183).
The Borgo Panigale, Italy-based bike producer claims a document $970 million in income (together with whole gross sales of all bikes, different merchandise, and companies), 30 p.c over 2020 and 23 p.c over 2019.
Ducati additionally says it achieved document operation income, or the whole earnings from gross sales after subtracting working bills reminiscent of payroll, stock, tools, and hire prices whereas excluding positive factors/losses from curiosity, taxes, and investments.
Ducati says its 2021 working revenue was $67.4 million, up 154 p.c over 2020 and 18 p.c over 2019. For finance geeks, Ducati additionally reported an working margin (ratio of working earnings to internet gross sales) of seven p.c, in comparison with 4 p.c in 2020 and equal to 7 p.c in 2019, making all in line with pre-pandemic ranges.
“It’s troublesome to touch upon the financial outcomes with out considering the continued battle in Ukraine,” Ducati CEO Claudio Domenicali mentioned. “I actually hope that the hostilities will come to an finish as quickly as attainable, with a cessation of violence and a return to diplomacy to resolve disputes.
“We come from an already notably advanced yr, throughout which, like all gamers within the manufacturing business, we have now confronted difficulties associated to the continued provide disaster. Nonetheless, because of nice flexibility and fixed dialogue with our companions and the commerce union, at Ducati we had been capable of fulfill a document variety of passionate clients, whereas additionally attaining glorious numbers on monetary efficiency. These achievements are the end result of a crew effort that has concerned each single worker working at Ducati in Borgo Panigale, within the subsidiaries and within the dealerships everywhere in the world, in addition to a choose group of high-quality suppliers. I wish to thank all of them for his or her ardour and dedication, in addition to all of the Ducatisti who’ve put their belief in us by selecting our bikes.”
Ducati CFO Henning Jens additionally commented: “Relating to the 2021 monetary efficiency: regardless of the very difficult scenario, Ducati closed the yr with a document end result by way of income and working revenue, totally recovering the pre-pandemic profitability stage.
“Within the gentle of the numerous exterior disruptions of the provision chain and manufacturing areas, this can be a outstanding achievement of the entire Ducati Group. Moreover, money era stays robust, because of the improved monetary efficiency and internet working capital optimization.”
2021 Ducati Gross sales and Firm Report
Regardless of a downturn on this planet financial system as a result of pandemic, Ducati gross sales had been up throughout its lineup. The preferred sellers in 2021 had been:
- <a href=”https://www.cycleworld.com/story/buyers-guide/2021-ducati-multistrada-v4/”>Multistrada V4</a>, 9,957
- Scrambler 800 lineup, 9,059
- <a href=”https://www.cycleworld.com/story/motorcycle-reviews/the-2021-ducati-monster-is-a-motorcycle-for-its-time/”>2021 Monster</a>, 8,734
As for the most well-liked gross sales areas:
- United States, 9,007 bikes offered, 32 p.c over 2020
- Italy, 8,707
- Germany, 6,107
- China, 4,901
- France, 4,352
- Nice Britain, 2,941
All through 2021 Ducati opened 84 new dealerships, rising the worldwide community to 790 sellers in over 90 international locations. Ducati additionally says the corporate exceeded 1,900 workers for the primary time.
Ducati: A Look Ahead Into 2022
Resulting from its profitability, Ducati was capable of self-finance future investments in “technological growth, product, and course of innovation.”
There’s an apparent give attention to electrical motorcycling, which Ducati introduced within the fall of final yr. The model has at all times relied on racing to enhance all bikes throughout its lineup. Ducati’s give attention to electrical bike racing is sharp; it’ll be the only bike provider for MotoE from 2023 to 2026.
Ducati expects additional development as a result of launch of a number of niche-focused 2022 fashions, together with the dirt-forward DesertX and the Panigale V4 SP2, an unique MotoGP bike constructed for the road.
These, and updates to the already top-selling Multistrada V4, ought to make sure that pink’s gross sales future stays within the inexperienced.
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